The Cost of Infomercials - Part 1

Please follow this blog regularly over the next days and weeks because I will disclose and describe to you the step by step process involved in a real long form infomercial project. From the cost of a long form infomercial, to the development and writing of an infomercial, and other infomercial production issues such as infomercial hosts, infomercial sets, straight through to long form infomercial media planning and infomercial telemarketing, fulfillment and logistics.

The first part of the process starts when a new client contacts us to discuss their infomercial project. We must determine if the product has the attributes necessary for As Seen On TV Success. We usually ask the client to fully describe their product from the first call, and many are hesitant unless there is a NDA in place. At InfoWorx, we provide a standard NDA which you can download from our site.

At the time of the first contact, a discussion takes place as to the chances of success and which format: short form direct response commercials or a long form infomercial is best for your product. Often clients are hesitant to spend the extra dollars necessary for a long form production when that is the appropriate format. Do not make that mistake because it will set up a series of failures sure to derail the success of your infomercial project.

Short form infomercial production can run from as little as $5,000. Successful lead generating programs often generate substantial response with very simple production values and a great lead generating offer.

On the next blog in this series, we will discuss different long form infomercial production values and the costs of production for those types of shows. And I will continue to take you step by step through our current project which we will call “Business Opportunity 2009.”