Long Form Media Rates Down!

You know people there's a Yin and Yang, ebb and flow to life and business. On our sister blog DRTV Media Blog we recently posted the "bad" news about how tight inventory is in the short form market -- let's call it the Yin....Well, how about some Yang -- long form media rates are down and avails are plentiful. Moreover, the long form infomercial format is a staple and boasts the highest conversions of any TV shopping format.
In the last several years, many marketers have gravitated to short form because the production fees are lower and the demographic targeting is more scientific. Many of the most well known AS Seen On TV products ultimately roll out in short form, too. But the idea here is to sell your product on TV -- and from day 1. Make no mistake, long form TV infomercials give you the best chance to convert a sale, fully demonstrate your product, and make emotional testimony come to life. TV Production costs are also down, and a simple talk show format can cost as little as $25,000.00 and a nice demonstration show with lots of bells and whistles go for $55,000.00.
We buy long form paid programming for our clients for as little as $40.00 a half hour. And this is on a broadcast station in the 6th largest market in the country. Smaller markets may have time for even less! There's plenty of inventory and the rates are highly negotiable. Heck, there's also PI long form inventory out there, and we know where to find it.

So before you jump in, consider if your product or service could use the benefits of a half hour infomercial. Also, with the added production values you will have the footage for short form, too.