FIVE MINUTE INFOMERCIALS NOW AVAILABLE

How would you like the best of both worlds, that is -- long form infomercials and direct response short form commercials? What are we talking about here? We all know the old saying, “the more you tell the more you sell.” Well now about 15 national cable networks are offering five minute infomercial airtime. Most of the Discovery owned and NBC Universal networks have five minute inventory. Networks like OWN (Oprah Winfrey Network), which formerly aired half hour infomercials and many other smaller networks like MGM HD give marketers an opportunity to demonstrate, explain, and sell, sell, sell.

TV infomercial costs are often a barrier to launch and test a direct response TV project, even if a long format is required for the price point or detailed explanation of the product. A five minute production can be shot in one day, like a two minute or one minute production. Obviously, you will have the assets necessary for a full roll out to brand your product in short direct response media.

Now you may ask – what products work best in a five minute format? Answer – most long form half hour infomercials have a three to five minute call to action (CTA). We always counsel our clients to test – so almost any 30 minute TV infomercial should be tested in this new, exciting hybrid format. Short spots work best for direct to retail $19.95 products. With a five minute direct response TV spot, you can make a longer pitch, sell products with high price points, and generate lots of traffic to your web site. Remember, though, your media buyer must be smart and connected!